Marketing services

Market Research

If your company is looking to enter a new market, create a new brand or measure customer satisfaction then market research can help you. Research is invaluable in gauging the likely response to a product or service, and, if performed properly, can seriously enhance your success. We specialise in carrying out market research that is custom designed for our clients' needs to help their businesses grow.

Surveys

Results from a well-designed survey with a good response rate transform "we think" into "we know". Beneficial in many areas of business, surveys are used to gain market knowledge, evaluate customer perception and measure employee satisfaction.

From questionnaire design through to analysis, ours is the fast, effective survey solution. A response rate of 15-20% is typical with responses generally being gathered in less than a week.

Marketing campaigns

Our marketing campaigns can be as broad as encompassing a brand new company launch, relaunching and re-branding an already established company to product launches, or designing a new corporate identity, image and logo.

To update your target markets with company news, products and service information, we distribute material to relevant media on a regular basis. For maximum company exposure, we liaise with editors on new press opportunities, target specific print media on a local, regional and national level, negotiate special paid-for advertorial rates and invite the press to major product
launches, press conferences, seek opportunities to review products and more.

Enquiry levels will increase as your company gets greater media exposure because customers will recognise your company name and brands easier than before. To ensure company news is reaching your prospects and customers, we can send you press cuttings (print and online) on a regular basis and track where coverage is most successful. We check with you where enquiries are coming from, by reviewing progress of the campaign.

To help you with future planning decisions, we will produce an activity report at the end of each campaign, containing media results, analysis, press cuttings (there is an additional cost for this service) and distributed press material.

Case Studies

The case study is one of the most important aspects of a successful media relations campaign. We undertake thorough research and write two versions of every case study - one designed specifically for the media and one that you can use to give to your clients and customers.


Please contact us with your specific requirements.

Other marketing services:

Internet marketing
PR (public relations) and promotion
Copy writing
Design services